Citing numerous problems he perceived with the theatre scene in Los Angeles, he was curious to learn how and where he might get his plays produced in the Bay area. After I mentioned several local theatre companies that offer readings of new works (Playwrights Foundation, Aurora Theatre Company's Global Age Project, TheatreWorks' New Works Festival, Magic Theatre's Virgin Play Series) as well as suggesting that he consider submitting his work to various Fringe festivals, he told me that what he really liked to write were historical plays that required fairly sizable casts.
Like many young playwrights, he believed that theatre companies would be eager to stage ambitious, large-scale plays by unknown playwrights. Needless to say, he was shocked when I suggested that he turn to websites like Kickstarter and Indiegogo to help raise money so that he could stage his plays in the city where he lived. "You mean self-produce?" he gasped.
I urge any and all playwrights with stars in their eyes to strap themselves in for a harsh reality check and read three of the most brutally honest articles written this year about the landscape of contemporary theatre:
- The Bacon-Wrapped Economy by Ellen Cushing.
- New Play Development: Death By Talkback by Monica Bauer.
- Why Your Play Was Rejected by Melissa Hillman.
After the blood in your veins has thawed and you can once again feel a pulse, think about the famous Pyramid of Philanthropy which has served as a model for the efforts of numerous performing arts organizations as they try to expand their audiences.
The following graphic shows the Pyramid of Philanthropy as it has been applied to fundraising efforts for the National Park Service:
- On the bottom layer are single ticket buyers, casual attendees who may choose to attend an opera, symphony, or theatrical performance several times a year.
- One layer above them are the subscribers who form the core of an organization's loyal audience.
- One layer above the regular subscribers is an elite level of subscribers who make regular contributions to the producing arts organization.
- One layer above them are subscribers who not only donate, but volunteer their time to help with tasks ranging from envelope stuffing to opening their homes to visiting artists.
- At the very top of the pyramid are those who serve on the company's board of directors. Not only are they required to raise substantial amounts of money for the company and recruit new board members, they act as the organization's top level of missionaries in the local community.
As Ellen Cushing explains in The Bacon Wrapped Economy, this model seems to be increasingly irrelevant to a new generation of people who have acquired sudden wealth from their work or investments in technology. With social media helping to attract audiences to readings and other new projects, I'd suggest that aspiring playwrights look to circuit parties and raves as new models for attracting attention to their work.
Unlike traditional theatre companies, circuit parties and raves can move from one location to another with ease. Instead of relying on the financial security of traditional subscription marketing (as articulated by Danny Newman in his book, Subscribe Now!), producers and playwrights must force themselves to ask if they are willing to be satisfied with a one-night stand.
For most staged or semi-staged readings that's the best a contemporary playwright can expect. If you're eager to get your new play performed before a live audience (with or without scenery), why not?
The more bitter and sarcastic souls may echo the words of Mart Crowley's swishy Emory in The Boys in the Band, who took one look at the men assembled in his friend's apartment and asked "Who do you have to fuck around here to get a drink?" The more idealistic souls will probably look to Mickey Rooney for their inspiration:
If anyone has a handle on this concept, it's 35-year-old Stuart Bousel, the founding artistic director of the SFOlympians Festival, No Nude Men Productions, and San Francisco Theatre Pub who estimates that, since moving to San Francisco in 2002 he has helped nearly 100 new plays get exposure in the form of readings, semi-staged, and fully-staged productions. His latest project? A three-play minifestival entitled Behind The Curtain.
|Stuart Bousel (Photo by: Cody Rishell)|
As Bousel explains, one day he casually mentioned to his friend, Meghan O'Connor, that he was writing a backstage comedy named Pastorella. O'Connor (who used to be the Literary Manager for Cutting Ball Theatre) replied that she had written a backstage play called In The Wings for her thesis. They soon discovered that a mutual friend, Marissa Skudlarek, had written a backstage play entitled The Rose of Youth.
"We've each written a backstage play," observed Bousel (who describes himself as an eternal optimist who can be horribly bitter). "And I've got a theatre -- so let's have a festival!"
After renting the EXIT Theatre for three nights, Bousel got started issuing press releases and publicizing the event through social media and his friends at San Francisco Theatre Pub. By opening night, he had built a devoted audience of theatre geeks with day jobs eager to attend the premiere of O'Connor's play.
|Playwrights Stuart Bousel, Meghan O'Connor and Marissa Skudlarek |
on opening night of the Behind The Curtain Festival
Rather than have a traditional post-performance talkback with the playwright, Bousel and Skudlarek conducted a laid-back interview with their playwright friend before the performance. As a result, the audience of friends and fans was nicely primed for the event.
* * * * * * * * *O’Connor's sharp wit has been on display in Satellites and All’s Fair (Inkblot Ensemble). Tethys, or In The Deep (2012's San Francisco Olympians Festival) and performances with her improv friends at Chinese Ballroom. Like many playwrights who write about backstage life, one of characters she created for In The Wings is semi-autobiographical. The blurb for her play reads as follows:
"In The Wings brings you backstage of a theater that was bold and bored enough to put on an obscure, deceased man’s only play. This play is a two-for-one: you enjoy all the gripping drama on the stage, and all the shenanigans that go on in the wings. And there is an alien invasion to boot!"
|Playwright Meghan O'Connor|
The "actual" play resembles a 19th century comedy of manners staged with the actors (Vince Faso and Allison Page) facing upstage less than six feet from the brick wall at the rear of the theatre. Seated on stools on either side of the action are a stage manager who might have to go on in case one of the actors doesn't show up, a props manager (Sunil Patel) who has to cope with overeager actors who misplace things before the show, and a female intern (Tonya Narvaez) who has a romantic crush on the play's narcissistic male lead (Kenny Bourquin).
Add to the mix a terrified novice (Sam Bertken) who's busily puking backstage (played by the same actor who portrays the butler in the 19th century play) and the female intern's husband (who has shown up in the caped costume he wears for his part-time job as an action hero) and there is plenty of potential for comic relief.
|The comcally gifted Allison Page|
In true theatrical tradition, on opening night the actor who had been cast as the stage manager had to cancel and was replaced by Claire Rice. Notorious scene stealer Allison Page brought down the house with her impersonation of a masculine caped crusader who speaks with a thick New Jersey accent. Most remarkable was the loud and enthusiastic audience response, which frequently resembled an old-fashioned operatic claque. A good time was had by all.
* * * * * * * * *Due to a previous commitment, I was unable to attend the performance of Marissa Skudlarek's The Rose of Youth (which requires a cast of 13 actors). But I was able to return to the EXIT Theatre on Saturday night for Bousel's Pastorella, which the playwright describes as his most autobiographical play to date and readily admits that it features "more in-jokes and theater/film/television references per page than any play I've ever written!"
Like many backstage scripts that spring from a deeply emotional source, Bousel's three-act play is overwritten and suffers from trying to cram too much of everything into one drama-heavy vehicle. The action surrounds a small theatre company's performance of Tom Stoppard's 1993 play, Arcadia. As directed by Anthony R. Miller, the cast of characters includes:
- Gwen Howard (Annika Bergman) a naive young actress (and presumptive fag hag) fresh out of college who has been cast as Chloe in Arcadia.
- Warren Alving (John Caldon), Gwen's close gay friend, an intense theatre geek who, in addition to directing the production shares many of the personal characteristics which define Stuart Bousel.
- Josh Baker (Peter Townley), Warren's handsome boyfriend. Although they met and fell in love while Josh was playing Hamlet and Warren was playing Laertes, the two men have been bickering ever since. Warren clings to impossibly high theatrical ideals while Josh is much more concerned about getting his theatrical career on track. Josh has not yet told Warren that he's leaving the production of Arcadia a week before its opening night because he got offered the lead role of Zack in a touring musical adaptation of FernGully: The Last Rainforest.
The show's producers (portrayed by Allene Hebert and Jeremy Cole) are a married couple who used to act but have since settled down and embraced that rarest of theatrical phenomena: emotional stability. Their basic maturity is a far cry from the behavior of either
- Roy Wang (Andrew Chung), the Asian-American actor playing the butler, Jellaby, in Stoppard's play who used to sing in an opera chorus but prefers to talk to everybody in gangsta style. Roy insists on addressing his close friend Cliff (the African American stage manager) with such terms of endearment as "Negro" and "my nigger."
- Cliff Samuel(Charles Lewis III), the stage manager who is doubling as the gardener, Richard Noakes, in Stoppard's play. Cliff once had sex with Josh during the early stages of Josh's courtship with Warren.
- Bettina Snell (Carole Swann) is a narcissistic stage mother with delusions of grandeur. A former actress with the Royal Shakespeare Company, Bettina has become an insufferable snob who would have others believe that her decision to quit acting and have a child was as important to mankind as the second coming of Christ. Bettina is very much a legend in her own mind.
- Electra Snell (Kate Jones) is Bettina's unhappy teenage daughter who, to date, has enjoyed a fairly successful career doing commercials. The only problem is that, whenever Electra auditions for a theatrical role, it's always in a script where her character gets raped or someone is thinking about raping her. Cast as Lady Croom in Stoppard's play, Electra suffers from cultural illiteracy. Not only does she have no idea who Shakespeare's Mercutio is, she's never even read Romeo and Juliet!
- Toby Kent (Anthony Pinggera) is an extremely enthusiastic and easily excitable newbie playing Lady Croom's brother, Captain Brice. Egged on by Cliff and Roy (who keep telling the clueless Toby that Electra might make herself sexually available to him if he's willing to do it "English style"), Toby is in way over his head. Thankfully, Bettina is on hand to explain that under no circumstances will he be enjoying anal sex with her daughter, who is not even 18 years old!
While Pastorella obviously needs some cutting to tighten it up, the solution might be a lot simpler than one would imagine. My hunch is that, by eliminating the characters of Gwen and the company director's wife, the rest of Bousel's backstage play would snap together with surprising tightness.